UPTON NOBLE is gearing up for its fourth Uptonogood Cider Launch on Friday 3 May 2019. Sponsored by RH & AJ Bateman Ltd, it will run to support the new Bruton Contact the Elderly group, which is being established to help tackle loneliness among older people in the community.

The evening fixture will be headlined by The Hammervilles, whose repertoire spans the 1950s through to the present day. The quartet brings an “amazing” party atmosphere to any event and they have been described on social media as “the best live band in the area”. There will also be slots by well-known local DJ Phil Harry. 

Entry to the event, which will also boast delicious food by renowned local cooks Upton Nibbles, along with a range of fine wines, craft beers and soft drinks, costs just £5.

Last autumn the village collected 60 bags, or almost 1.5 tonnes, of apples and 1,000ltr of juice was pressed by Millwhites. The cider has been bagged for the first time in 3ltr ‘carrying’ bags that are designed specifically for festivals. 

“The cider is still and it tastes really smooth — everyone who has tried it so far says it’s really special,” said committee member (sponsorship) Andrew Fuller. 

Committee chairman Dan Hurring said: “We are very pleased to be supporting the new Bruton Contact the Elderly group. Loneliness is a hidden issue in all rural communities and I can’t think of anything else that resonates so well locally. We were hoping to welcome members of the group to our launch, but it’s early days yet for this group, so instead we are very much hoping that several of them will be able to come to our now famous Beer & Cider Festival [30-31 August].”

Contact the Elderly is a national charity which has been working for more than 50 years to tackle loneliness and isolation among older people. There are more than 800 groups across the UK. The new Bruton group will meet one Sunday each month for afternoon tea. The group will be self funding and run by volunteers. 

  • In the UK, 3.6 million people live alone;
  • 1.9 million people say they feel ignored or invisible;
  • Two in five older people say their TV is their main source of company. 

Fiona MacIntosh, coordinator for the Contact the Elderly Bruton group, said: “We’re really excited to be starting a new Contact the Elderly Group for the Bruton Area. Loneliness is a terrible sadness and we must work together to address it in our community. Meetings will start this spring and we can’t wait to make new friends and spend time with local members.  As our group is run by volunteers and is self funded, we really appreciate the offer of support from the Upton Noble Beer and Cider Festival and the Cider Launch. Any funds raised will directly fund meetings and events for isolated, older members of our community.”

Dan Hurring added: “I would also like to pay tribute to RH & AJ Bateman Ltd, aggregate and sand merchants and bulk haulage contractors. They have been endlessly supportive of our Cider Launch and we welcome them back for their third year of sponsorship. With this year’s cider set to be the best ever, too, and with great entertainment and food, this is going to be one fantastic evening for all.”

Doors open at 6.30pm. For more information, visit www.uptonnoble.com